Fashion Marketing & Management
B.B.A. Degree Program

Program offered online and at the New York City and
Westchester Campuses and the Lower Manhattan Extension Center.*

COURSE REQUIREMENTS


FAS101

Introduction to the Fashion Business

4

FAS240

Visual Merchandising

4

FAS245

Merchandise Planning and Buying

4

FAS250

Computer Applications in the Fashion Industry

2

FAS255

Product Lifecycle Planning

4

FAS260

Fashion Forecasting

4

FAS305

Home Merchandising

4

FAS427

Operations Management in the Fashion Business

4

MGT220

Principles of Management

4

MGT249

Human Resources Management

4

MKT220

Principles of Marketing

4

MKT241

Consumer Behavior

4

MKT335

Retail and Channel Management

4

Fashion or Management or Marketing Upper Division Elective

4


ACC110

Fundamentals of Accounting for Managers

4

ACC113

Managerial Accounting

4

BUS100

Business Organization and Management

4

BUS225

Career Management Seminar

1

BUS231

Business Law I

4

BUS482

Internship

5

FIN300

Principles of Finance

4

IBS201

International Business

4

CIS115

Computer Applications

4

CIS201

Advanced Spreadsheets

2


ENG105

Expository Writing

4

ENG106

Writing Through Literature

4

ENG115

Public Speaking

4

MAT210

Finite Mathematics

4

MAT215

Statistics I

4

SOC201

Macroeconomics

4

SOC202

Microeconomics

4

SOC225

Psychology

4

Humanities Electives

8

Mathematics/Science Electives

8

Social Science Electives

8

General Education Core Humanities Elective

4

General Education Core Mathematics/Science Elective

4

General Education Core Social Science Elective

4

FREE ELECTIVES

22


180 QUARTER CREDIT HOURS REQUIRED FOR GRADUATION

In the final quarter most on-site courses are offered only during the late afternoon and early evening so as not to interfere with internships.

*Not all courses are offered at the Lower Manhattan Extension Center.

**16 Liberal Arts credits must be at the 300/400 level.

 

 

Berkeley College 1-800-446-5400