Marketing (B.B.A., B.S., A.A.S.)
Change buying behavior.

Every product and service requires people who know how to spot potential buyers and motivate them to make a purchase decision. Students who enjoy that kind of challenge will find the Berkeley College Marketing degree programs very rewarding.

Benefit From:

• Focus on understanding the global dynamics of increasing competition that drives companies to employ well-educated professionals to implement effective marketing programs throughout the world

• Broad background in business administration

• Exploration of new product introductions, advertising, market research, and promotion

• Courses designed to develop the skills and abilities to analyze, plan, implement, and control the creation of demand among targeted buyers

• Seamless transition between Associate's and Bachelor's degrees

Potential Careers:

A.A.S. – Marketing assistant, account executive, advertising manager, market research analyst, brand or production manager

B.B.A., B.S. – Advertising, product development, customer service, and public relations

Look Who's Hiring Berkeley's Marketing Interns and Grads!