Business Administration-
Marketing
B.B.A. Degree Program

Course Requirements


MAJOR COURSES

Qtr. hrs.
credit

MKT220

Principles of Marketing

4

MKT231

Advertising and Promotion

4

MKT241

Consumer Behavior

4

MKT246

Professional Selling

4

MKT330

Marketing Logistics

4

MKT390

Market Research

4

MKT410

New Product Development

4

IBS230

International Marketing

4


BUSINESS COURSES

ACC101

Financial Accounting I

4

ACC104

Managerial Accounting

4

BUS100

Business Organization and Management

4

BUS110

Mathematics for Business

4

BUS220

Placement Seminar

1

BUS231

Business Law I

4

BUS451

Business Strategy and Policy

4

BUS482

Internship

5

FIN300

Principles of Finance

4

IBS201

International Business

4

MGT220

Principles of Management

4

CIS104

Computer Essentials

2

CIS120

Spreadsheets and Database

Management Applications

2

CIS125

Graphical Business Presentations and Integration

2

Advanced Spreadsheets/Multimedia and Business

Presentations/Advanced Database Elective

2

Business Electives

12


LIBERAL ARTS COURSES

ENG101

English Composition I

3

ENG102

English Composition II

3

ENG103

English Composition III

3

ENG111

Oral Communication

3

MAT210

Finite Mathematics

4

MAT215

Statistics

4

SOC201

Macroeconomics

4

SOC202

Microeconomics

4

SOC225

Psychology

4

Humanities Electives

8

Mathematics/Science Electives

8

Social Science Electives

8

General Education Core Humanities Elective

4

General Education Core Mathematics/Science Elective

4

General Education Core Social Science Elective

4

FREE ELECTIVES

22


180 CREDIT HOURS REQUIRED FOR GRADUATION

In the final quarter most on-site courses are offered only during the late afternoon and early evening so as not to interfere with internships.

*Not all courses are offered at the Lower Manhattan Extension Center.

**16 Liberal Arts credits must be at the 300/400 level.