Program offered online and at the New York City and Westchester Campuses and the Lower Manhattan Extension Center.*
COURSE REQUIREMENTS
MAJOR COURSES
Qtr. hrs. credit
MKT220
Principles of Marketing
4
MKT233
Integrated Marketing Communications
MKT241
Consumer Behavior
MKT245
Professional Selling and Sales Management
MKT250
Computer Applications in Marketing
2
MKT390
Market Research
MKT410
New Product Development
MKT442
Strategic Marketing Management
IBS230
International Marketing
BUSINESS COURSES
ACC110
Fundamentals of Accounting for Managers
ACC113
Managerial Accounting
BUS100
Business Organization and Management
BUS225
Career Management Seminar
1
BUS231
Business Law I
BUS265
Business Communications
BUS482
Internship
5
FIN300
Principles of Finance
IBS201
International Business
MGT220
Principles of Management
CIS115
Computer Applications
Business Electives
14
LIBERAL ARTS COURSES**
ENG105
Expository Writing
ENG106
Writing Through Literature
ENG115
Public Speaking
MAT210
Finite Mathematics
MAT215
Statistics I
SOC201
Macroeconomics
SOC202
Microeconomics
SOC225
Psychology
Humanities Electives
8
Mathematics/Science Electives
Social Science Electives
General Education Core Humanities Elective
General Education Core Mathematics/Science Elective
General Education Core Social Science Elective
FREE ELECTIVES
22
180 QUARTER CREDIT HOURS REQUIRED FOR GRADUATION
In the final quarter most on-site courses are offered only during the late afternoon and early evening so as not to interfere with internships.
*Not all courses are offered at the Lower Manhattan Extension Center.
**16 Liberal Arts credits must be at the 300/400 level.
